Carrie The Bag

For Autumn Fair 2025, the season's theme centred on celebrating the Great British High Street. To capture a genuine feel-good factor, we developed an Autumn Fair mascot based on a carrier bag, named "Carrie", who was brought to life at the 2025 event, spreading retail joy and brand awareness to visitors. The creative direction drew on guerrilla-style marketing, using posters, stickers, and bold slogans to encourage visitors to go out and support their local high street.