CWIEME Berlin

CWIEME Berlin is the global home of coil winding, an event held annually in Berlin. CWIEME Berlin celebrates the electrical manufacturing and e-mobility industry, and a fresh approach to re-engage their current audience and draw in a new demographic was required. A creative concept inspired by the very industry CWIEME serves was launched. Enter linear elements that embody the abstract nature of wires and coils (e.g., inside the machine), conveying a sense of speed and forward momentum, while a retro-futuristic color palette of asphalt and concrete shades (a nod to Brutalist design prevalent in 1970s Berlin) is complemented by electric brights.