Show Floor To Shop Window

The theme, titled From the Show Floor to Your Shop Window, centres around the allure of the shop window. Autumn Fair is a retail buying event where buyers come to discover products - items of such exceptional quality that they deserve a prime spot in shop windows. A reeded and frosted glass graphic effect was introduced into the creative campaign, layered over product imagery to evoke a “peek behind the glass” feeling. To reinforce the connection with retail storefronts, text was overlaid in a style that mimics the timeless vinyl lettering often seen on shop windows.