Spring Fair 75 Years

As Spring Fair - the UK’s largest and most iconic home, gift, and fashion retail event - celebrated its 75th anniversary, a bold and vibrant creative direction was introduced to complement its community-focused campaign. The campaign highlighted the very people that has shaped the event over the decades. To kick things off, a Media Day and photoshoot was held for fourteen retail industry leaders which were selected to represent Spring Fair’s rich 75-year history. The campaign and its celebratory aesthetic was scaled up for the live event and the rest you could say is history.